From the Washington Post…
“AT&T on Thursday announced an expanded version of its unlimited data plan that does not require an additional subscription to a pay-TV service.
The new unlimited plan is aimed at competing with similar offerings recently announced by Verizon, T-Mobile and Sprint. A single line will cost $100 a month, with the second and third lines each costing an additional $40 per month. For a four-person household, the plan will cost $55 per line for the first two months, and $45 per line every month thereafter.”
This is a great step forward! Our last post discussed T-Mobile and this confirms what we had to say then. Furthermore…
“Spurred on by T-Mobile, which now advertises only its unlimited data plan, the rest of the wireless industry has moved swiftly to adapt.
Verizon was the last of the four major carriers to offer an unlimited plan, but it also came with the fewest restrictions on how Americans could consume streaming media. For example, it allows streaming in high definition by default, whereas the three other U.S. carriers incentivize or in some cases require content such as online videos to be viewed in lower quality, in an effort to reduce the load on their networks. (At the same time, reducing video quality can help prevent reaching the high-consumption threshold that may trigger a reduction in speeds.)
Separately, some of AT&T’s cellular customers on Thursday said they had begun receiving notifications on their smartphones concerning DirecTV Now, AT&T’s Internet-only television service. The marketing reminded customers that any video consumption of DirecTV Now that occurred over AT&T’s data network will not count against monthly data caps.”